Hajni Blasko

Publicist, SEM Expert @ Online Book Publicity
"Every reader is searching for books. Isn't it time they learn about yours?"

Hajni Blasko is recognized as a leading search marketing expert of the publishing industry. She is a registered expert on the subject of Online Book Publicity and Engine Marketing on AllExperts. She has contributed content to numerous books and white papers on the subject of Engine Marketing.

Creator of the Substance Network - Online Book Publicity Services. The internet's largest book publicity network focusing on traffic generation via SEM. Search Engine Marketing & Usability Specialist providing marketing services to business owners and service providers since 2001.

She is currently in the process of writing her new article "Socially Searching: Targeted Marketing for Authors" to be published in 2018. 

Hajni has conducted workshops at BookExpo America, 2005, 2006, 2007, 2009 and 2016 on Search Engine Optimization and Online Book Publicity. She wrote a number of articles for various newsletters, blogs and publications.


Articles by Hajni Blasko: 

Controversial Amazon Feature! How to turn ‘Themes’ into an effective book marketing tool.

Articles in print Hajni Blasko
Webrings - Book Beyond the Bookstores 
Custom-Designed Websites vs. Websites Created on Social Networking Platforms - Writer Watchdog, 2009. 

- Publishing Industry,
- Public Speaking,
- Trade Show Marketing, 
- Mobile Integration and Design,
- Data-cognition,
- Online Marketing,
- Search Engine Optimization and Marketing,
- Social Media Marketing,
- Web Design and Mastering,
- WordPress WIX Custom Design, 
- Facebook Page Custom Design,
- Multimedia,
- Online Press Rooms,
- Object Oriented Programming,
- E-Commerce,
- Marketing Intelligence.

XML, XHTML, CSS, PHP, Applets, Widgets

If you are an author or small press publisher looking for online exposure, don't hesitate to email here or to fill out the form at the bottom of this page.


"I'm the founder of Online Book Publicity AKA Substance Books. I work as an Online Book Publicist and Search Engine Marketing Specialist offering my services to authors and publishers since 2001. 
All my training and experience are focused around providing help and assistance to authors in order to increase their online exposure. I am a great believer in networking through various Web environments and Social Media Networking and Marketing. 

I consider myself an Organic Entrepreneur. My team and I are motivated by honoring the need for authenticity and integrity. 


My vision of the future includes a happy and healthy family, a small vineyard in Europe, a cleaner planet, crazily entertaining friends and satisfied clients. 

My everyday heroes are: Jacob Nielsen / Jordy Savall and the dog who adopted 6 kittens. 

I live in Canada with my 20+-year-old son, who is the light of my life. I am passionate about my community, literature and early music. As you can tell, I am quite content with what I do. Wishing you the same.Tweet me. Friend me. Like me. Follow me. Add me. Email me. Just don't tell me you couldn't contact me!"                        Hajni Blasko

Data on Reach & Visibility

 4 849 followers https://www.facebook.com/hajni.blasko

 3 500 followers https://www.facebook.com/bookpublicity
 5.0 of 5 stars 24 reviews 

 10 278 LinkedIn followers https://www.linkedin.com/in/hajniblasko/

 4 250 Twitter  followers https://twitter.com/SubstanceBooks

14 800 Twitter followers  https://twitter.com/PromoteUrBook

 1 401 followers https://www.facebook.com/groups/gay.lebian.book.publicity/

 Gay & Lesbian Book Publicity

 9 933 followers https://www.facebook.com/groups/erotic.bookpublicity
 Erotic & Adult Book Publicity

 2 919 followers https://www.facebook.com/groups/women.authors

 1 344 followers https://www.facebook.com/groups/novel.publicit
 Novel Publicity


 Military Novels

 2 574 followers https://www.facebook.com/groups/mystery.publicity

 Mystery Publicity

    386 followers https://www.facebook.com/groups/thriller.publicity

 Thrillers Publicity

 1 822 followers https://www.facebook.com/groups/ya.book.publicity
 Young Adult Publicity

 1 043 followers https://www.facebook.com/groups/fantasy.publicity

 Fantasy Publicity

 1 497 followers 
 Horror Publicity

    504 followers https://www.facebook.com/groups/historical.fiction.publicity/

 Historical Fiction Publicity

 2 008 followers https://www.facebook.com/groups/urban.fiction.publicity

 Urban Fiction Publicity

      40 followers https://www.facebook.com/groups/metaphysical.visionary.novels

 Metaphysical Fiction Publicity

 1 002 followers https://www.facebook.com/groups/science.fiction.publicity

 Science Fiction Publicity

 1 500 followers https://www.facebook.com/groups/paranormal.novel.publicity

 Paranormal Fiction Publicity

    161 followers https://www.facebook.com/groups/middle.grade.book.publicity

 Middle-Grade Fiction Publicity

 1 117 followers https://www.facebook.com/groups/childrenbookpublicity

 Children's Book Publicity

    636 followers https://www.facebook.com/groups/memoir.publicity/

 Memoir Publicity

    131 followers https://www.facebook.com/groups/spiritual.bookpublicity

 Spirituality Book Publicity

     67 followers https://www.facebook.com/groups/372826759504900

 NonFiction Publicity

     35 followers https://www.facebook.com/groups/canadian.book.publicity

   500 followers https://www.facebook.com/Romance.publicity

 Do you Love Romance Novels? Romance Represented by   OBP

    63  followers https://www.facebook.com/Cozy.Mystery.Publicity

 Cozy Mystery Novels - Represented by OBP

   587 followers https://www.facebook.com/PremiumPublicityServices/

 Premium Publicity Services

  303 followers https://www.facebook.com/Historical.Fiction.Publicity

 Historical Fiction Marketed by OBP

  210 followers https://www.facebook.com/Memoir.Publicity 

 Memoirs Represented by OBP

 2 064 followers https://www.facebook.com/Free.Ebooks.Free.Promotion

    92 followers https://www.facebook.com/Childrens.Book.Publicity
 Children's Titles Promoted by OBP 

  332 followers http://facebook.com/Young.Adult.Book.Publicity

 Young Adult Titles Represented by OBP 

  371 followers https://www.facebook.com/Fiction.Book.Publicity
 Great Books Promoted by OBP

  396 followers https://www.facebook.com/Science.Fiction.Publicity 

 Science Fiction promoted by OBP


  279 followers https://www.facebook.com/Fantasy.Book.Publicity

 Fantasy Novels Represented by OBP


 Mystery, Thriller and Crime Fiction Represented by OBP


  504 followers https://www.facebook.com/novels.gay.books

 Gay and Lesbian Novels Represented by OBP


  335 followers https://www.facebook.com/paranomal.fiction.publicity 
 Paranormal Fiction Represented by OBP

  288 followers https://www.facebook.com/Thriller.Publicity

 Thrillers Represented by OBP

  589 followers https://www.facebook.com/Adult.Erotic.Novel.Publicity

 Adult & Erotic Fiction Novels Represented by OBP

  329 followers https://www.facebook.com/Selfhelp.Book.Publicity
 Nonfiction Inspirational, Motivational, Self-help and   Lifestyle Titles Represented by OBP

   66 followers https://www.facebook.com/Business.Book.Publicity
 Business Books and Practical Guides Represented by OBP

  371 followers https://www.facebook.com/Best.Book.Publicity

   50 followers https://www.facebook.com/Christian.Book.Publicity
 Christian Titles Represented by OBP

   65 followers https://www.facebook.com/Best.Book.Marketing

  496 followers https://www.facebook.com/OBP.Bookstore

   222 followers https://www.facebook.com/Best.Novels.Publicity

 Best Novels

   272 followers https://www.facebook.com/Amazing.Books.Online.Book.Publicity

     26 followers https://www.facebook.com/UK.Authors.Publicity

   767 followers https://www.facebook.com/BookPublicityTips

   246 followers https://www.facebook.com/author.page.database/